3 Jaw Dropping Tips For Getting More People To Join Your List

Jaw-dropping conversion rates?

Ask any marketer about their lead-page conversion rate, and you’re sure to get wildly different numbers. Most of these numbers will fall right into the 5% to 15% range.

You’ll have a few folks who’ll shuffle their feet, blush, and quietly admit to 2% conversion rates. Meanwhile, you got the guys on the other side crowing about lead-page conversions at 20%, 30% or even more. (We’ve seen as high as 62% on some campaigns!)

Every marketer would love those big double-digit conversions, but so many are stuck in the low single digits.  

The good news is that if your lead pages are struggling like an 80-year old woman hauling a log up a hill, there are things you can do to kick up your conversions.

Take a look at these three tips for getting more people joining your list…

Craft “catch ‘em by the collar” copy.

We’ve done a lot of testing and have discovered that short-form copy tends to work best on our lead pages. We’re talking a headline and a handful of bullets. Sometimes we put up a short video too.

Your mileage may vary, which is why you’ll want to test it out for yourself to see what your audience responds to the best. But no matter what format you’re using, you need to make your prospects hearts go all pitter-patter with desire.

How?

It’s all about the benefits, baby.

Your prospects are thinking, “WIIFM?” (What’s in it for me?)

And your sales copy better answer that question, and fast. That’s why every word you write on your sales page should be all about your prospects and what they get. It doesn’t hurt to make people crazy with curiosity, too.

How do you make people crazy with curiosity?

Easy – you tell them what benefits they’ll get, but not HOW they get the benefits. They’ll need to subscribe to your mailing list to find out.

Let me give you an example…

Most dieters think dieting is miserable because they’re hungry all the time and they hate exercising. So let’s toss this enticing tidbit in front of them:

“Discover the secrets of losing all the weight you want without hunger pangs or exercise.”

See that? They get a benefit (losing weight), but you totally stoke their curiosity about how they get that benefit. Just add a strong call to action and you’re good to go. (E.G. “Click here now to find out how you too can shed the fat fast…”)

Okay, next point…

Make sure you’re bringing in a targeted audience.

Truth time…

A lot of marketers have crappy conversion rates because they’re driving crappy, untargeted traffic to their lead page. That’s like trying to feed burgers at a vegetarian convention – no one is going to gobble it up.

So I don’t care if you’re buying traffic, swapping it or retargeting it, make sure these visitors want what you’re offering.

If you’re doing JVs, make sure your partner caters to the same market or, better yet, the same niche.

If you’re doing pay per click marketing, then bid on narrow keywords that show you the prospect is looking for exactly what you’re offering.

If you’re buying ads, make sure these ads are on sites where your target market congregates. 

And for the love of Pete (whomever that is), stop purchasing “clicks” and “views” from sites that won’t share their demographics. That’s like flushing money down the toilet.

And finally…

Dazzle ‘em with design.

If your site looks like a 1st grader put it together, your prospects will run faster than a rabbit being chased by a hungry coyote.

If your site looks like it was built five years ago, your visitors will disappear faster than the pretty assistant who walks into box at a magic show.

Look, I get it. Maybe you’re on a tight budget and don’t want to hire anyone. Maybe you’re practicing your web design chops, but you don’t quite have your skills up to the pro level yet.

But this isn’t a place you want to scrimp. You don’t want to wing it. You don’t want to put up a crappy page…because you only have one chance to make a first impression.

You can hire someone to create the page for you.

Or you can use this landing page creation tool to quickly and easily create a polished page. But either way, just make sure you dazzle your visitors.

Want to start or grow a successful online business? 
Learn how a broke university drop out went from zero to $300k per month part time following a very simple 21 step system and how you can too. click here for details