Discover A New Twitter Strategy To Generate Organic Traffic & Skyrocket Your Sales.....

New Twitter Strategy For Organic Traffic

Several of you asked how we use Twitter to generate traffic for our show.

I haven't used Twitter in the past few weeks because recently, Twitter made some serious changes to their TOS so a lot of the things that were ok to do even a few weeks ago are not ok anymore.

But, since you asked, I'll give you here the less aggressive version. :) 

Get comfy in your seat b/c this is gonna be a long read.

The strategy consists of three things and you need to do all three:

1. increasing your followers,

2. sharing relevant content that appeals to them and

3. engaging with the right people.

Before we get into the details, make sure you turn OFF your email / text / desktop notifications from Twitter or else it'll drive you crazy when you follow this strategy b/c your account will become a lot more active.

I'll show you how to get at-a-glance updates of what's going on in your Twitter without having to react to every individual follow / retweet etc type of notification.

This will help you batch your Twitter time to just 15-20 minutes per day and still get great results.

Ok here’s how to do it:

1. Increase your followers but make sure they're targeted.

The idea is that you follow people that would be likely a good fit for what you have to offer and some of those people will follow you back.

Not everyone will but a good percentage will take notice and if they like what you're sharing on Twitter, they'll likely follow you back.

Burt first, a little bit of housekeeping: Twitter doesn't tell you exactly how many people you're allowed to follow / unfollow per day but they HATE "aggressive" churn and so if you do it in too large quantities, your account may get shut down.

Also, for the same reason you don't want to mass unfollow hundreds of people in a day.

Before they made the recent changes to the TOS, these were the general guidelines I found pretty safe (again, Twitter won't give you exact numbers so just use your common sense):

- If your Twitter account is new (less than a month old), go with 30 follows / unfollows per day.

- If it's between 2 months and a year, double it: 60 follows / unfollows per day.

- If it's older than a year AND you've been active onTwitter, double it again to 120 follows / unfollows per day.

(If your account is old but you haven't used it much, make sure to get to this number slowly by gradually warming up your account.)

Now, here is the "how-to" for growing your following: Use the free tool Tweepi to find relevant people. (http://tweepi.com/)

They have paid plans too but for our purposes, the free is plenty enough.

Do these three things daily with Tweepi (click the buttons with the names in quotes below):

1. "Flush"- this will unfollow people that you followed but they didn't follow you back. 

It's important to do this because otherwise you'll end up following a lot more people than how many followers you have

<-- you become a reverse celebrity and it looks bad plus after you hit 2000

accounts that you follow, you won't be able to add new ones until you get 2000 followers of your own.

2. "Reciprocate"- this will sort out those who followed you because they found you somehow and you didn't follow them back yet.

When you click on the reciprocate button, sort the followers by "last tweet" and follow back only those that tweeted in the last 24 hours.

The reason is, Twitter is a very active platform and chances are, if someone doesn't check in at least once a day, they're not really using it at all so it doesn't do you much good to follow them.

Also, the "last tweet" sorting option sorts them within one page (20 names) only. You'll have to click through to the next page to see the others that are active, in case they didn't show up on your first page.

3. "Follow followers": identify influencers who your target market would follow. Then follow their followers.

For example, for me I know that Joe Polish's followers are likely a good fit b/c they may listen to I Love Marketing and they'd be probably interested in the content we share.

So I'd go look up Joe's twitter handle, then click on the "follow followers" option in Tweepi and put in his Twitter handle there.

All his followers will come up and I can sort and start following those that look like they might be a

good fit.

If you have a podcast, you can use image quotes from your recent guests, share their content etc and then go after their followers.

That way, when someone new notices that you followed them, when they check out your account and they see the pics / quotes etc from an influencer they're already following, they're more likely to follow you back.

If you don't have a podcast, you still can do the same kind of thing by just quoting them, retweeting them or otherwise sharing their content.

Again, these are the three things for growing your following (assuming you share relevant content): inside Tweepi, flush, reciprocate and follow followers. And remember not to go crazy with your numbers.

2. Share relevant content that appeals to your new followers.

Make sure it's around your area of expertise or somehow ties into your offer.

It shouldn't be all salesy stuff, just whatever content you already have out there, share tweets about it.(Blog posts, podcast episodes, infographics, webinars, etc). 

Also, have several unique tweets to the same content.

So maybe there's an article you wrote about how a raw food diet can help you lose weight and get healthy.

Pull out three or four different aspects of the article and address them in separate tweets.

E.g. "Raw tomato soup recipe" / "How to get in shape before the summer" / "Diet food that actually tastes good" / etc. You can also pull quotes or images from the article and make those into tweets.

Just remember that the max. character limit is140 and that includes your links and hash tags. Use URL shorteners like bit.ly, ow.ly or PrettyLink to shorten the long links.

Ideally, you'd do the "how to" or other enticing part of the tweet first, then your link and then any hash tags that are relevant.

Make sure it's stuff that people are actually searching for. So NOT made up words like #justsaying or #lovemylife.

Instead, think of it like keywords your ideal customer would be searching for. E.g. #podcast, #SEO, #fitness, #smm (<-- social media marketing) etc.

The site http://ritetag.com/ has a 30 day free trial where you can research hash tags related to the ones you'd come up with on your own.

You can also share some personal stuff if that's your thing but I found thatpics of what your pool looks like and similar non-relevant stuff won't getas much engagement on Twitter as it would on Fb and other platforms.

You can use a scheduler like Buffer (also check out BulkBuffer to bulk upload tweets from a text document or csv file), Hootsuite or Edgar.

I used to use TweetAdder b/c I love how it automatically recycles tweets. When it gets to the bottom of the list, it just goes again.

But recently I got a "slap on the wrist" from Twitter for "what looks like automated content" so it seems they're not a fan of TweetAdder anymore.

If I were you, I'd stick with Buffer or Hootsuite or just link your Fb page to your Twitter account and update it that way.

How often to tweet: since their algorithm doesn't trim the content like Fb (where you only see a small percentage of your friends / business pages posts in your newsfeed), it's a very noisy platform.

Literally, every tweet from everyone you ever followed will show up in your stream.

This is good news and bad news. Good because you can reuse a lot of your content and no one will ever notice. Bad b/c you have to tweet often to have a chance to be seen.

I used to tweet literally every ten minutes, 24/7 (automated of course) before Twitter made their changes.

Now it seems they don't like when someone is that aggressive so be mindful of that. 

I don't have any magic numbers to say what's ok and what's not ok but tweet as much as you comfortably can, without going totally crazy... :)

Again, Buffer, Hootsuite etc will help a lot.

Also, just know that if you have the same tweet scheduled to go out within a couple of days to a week from the first tweet to the second time around, likely the automated systems will returned it as a "failed tweet" (aka it won't post).

This is Twitter's way of protecting the users from spam. So the more often you want to tweet, the more unique tweets you'll have to pre-write.

3. Engage with the right people.

Use the free tool Tweetdeck (http://tweetdeck.com/) to get an at-a-glance look of what's going on in your Twitter.

You can check it literally just once a day or even once every other day and all your notifications, @ mentions, direct messages etc will be sorted for you.

This is how I use it to find the right people that would be good to engage with:

I go down the notifications column in Tweetdeck and look for the blue "plus person" symbol that indicates new followers. It also pulls their bio in the preview.

Based on their twitter handle name and their bio, usually you can tell if this person may be a good prospect, influencer to connect with or otherwise relevant to you.

Then, right click their name if you want to make sure so their profile opens up in a new tab and take a quick look at who they are and what their tweets are about.

If it seems like a good person to connect with, start a conversation with them.

You can do it inside Tweepi.

It's super easy because everything is in one place. You might say something like "Hi @name, thanks for the follow. Great to meet you. What inspired you to start blogging?"

(<-- replace blogging with whatever they say on their profile they do for living / what they're passionate about etc).

Just think of it like starting a conversation when you meet someone at a dinner party or a networking event.

Say hi, acknowledge them and start with an open ended question. Now the nice thing is that you don't have to sit by your computer all day until they respond.

Next time when you come back to check your Tweetdeck, you'll see if they responded because in your notifications column, you'll see their profile pic is much larger than the others'.

That means they're talking directly to you. You can just click on that notification right there inside Tweetdeck and see the whole conversation history and pick it up from there.

Decide ahead of time what type of people you want to talk with(e.g. prospects vs potential promo partners) and where you want the conversation to go.

Then make sure you start a real human conversation but do it strategically so that eventually you can suggest a phone call / invite them to a webinar / whatever your goal is. (See pic of sample conversations attached).

Finally: by default, conversations on Twitter are public.

Unlike on Fb, where only your friends / friends of friends OR the general public can see your posts, depending on your settings - Twitter lets anyone and everyone see everything you tweet.

Even if someone is not a follower of yours, theycan just look you up and see anything you ever tweeted.

So keep that in mind when you're tweeting and make sure it's only stuff that you'd be happy for anyone to see.

Now if you were to use DM (direct messages), which is the equivalent of Fb's "private messages", that's only between you and your conversation partner.

But, sadly, 99% of DMs on Twitter are spam. I mostly ignore my own inbox there and only check it once every other week or so when I look at the DM column on Tweetdeck.

If you're looking to reach out to someone on Twitter, you're better off tagging / "@ mentioning" them rather than sending them a direct message.

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