20 Shocking Truths Why Email Marketing Should Be A Major Priority To Attract Qualified Leads

Email marketing is one of the most efficient and effective online marketing strategies for driving sales, but don't take my word for it. 

According to a study by Exact Target, 77% of consumers prefer to receive permission-based marketing communications through email.

 Quality communication with your prospects and customers can get you closer to that niche of people actually looking forward to your message.

Take a look at the “Shocking Real Email Statistics” below and you will finally understand the importance why you should make a decision to start dominating your email marketing using MOBE'S email marketing lead platform. 

1) The average return on email marketing campaigns are $44.25 on every $1 investment. (Experian)


2) The email ad revenues for 2012 reached a staggering $156 million dollars. (Interactive Advertising Bureau)

3) 44% of email account holders made at least 1 purchase from a promotional email campaign. (Convinceandconvert.com

4) Subject lines with less than 10 characters had 58% open rate. (Adestra July 2012 Report)

5) 33% of the emails that are opened are influenced by the subject line only.  (Convinceandconvert.com)

6) Around 50% of an email list is active – either opening or clicking on emails. (Epsilon)


7) Personalized subject lines have a 22.2% success ratio of being opened. (Adestra July 2012 Report)


8) The best performing subject lines for B2B companies where subject lines that incorporated “money,” “revenue,” and “profit” performed the best. (Adestra July 2012 Report)

8) The subject line is the most important reason why 64% of people say they open an email.  (Chadwick Martin Bailey)


9) 7 out of 10 people used a discount or coupon as the result of an email campaign in the prior week. (2012 Blue Kangaroo Study)

10) 39% of online marketers have not engaged in any strategies for mobile email campaigns. (eConsultancy  2012 Email Marketing industry Census)


11) 72% of B2B buyers  are willing to share important content with their community via email.  (Earnest Agency)

12) By 2013 the use of email marketing among business will be up on the rise by 56%. The Small and Midsize Business Email Marketing Survey 2013)


13) 27% of consumers admitted that their favorite companies should invest more in email marketing.  (ExactTarget)

14) Email marketing investment budgets are growing at a yearly rate of 10%. (Forrester 2011)


15) 40% of online marketers agreed that leads generated through email marketing where considered to be high quality. (Software Advice Survey)

16) Consumers open 82% of emails sent by companies.  (Litmus)
Emails are read on mobile devices amongst 64% of decision-makers. (TopRankBlog)


17) In 2013 there were 3.6 Billion email accounts created.  (The Radicati Group, Email Statistics Report, 2012-2016)

18) The number of email accounts is estimated to reach a pinnacle of 4.3 billion by 2016. (The Radicati Group, Email Statistics Report, 2012-2016)

 


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